Spent 30 minutes building indiaincomecheck.in - type your income, get your percentile. 20k views in <24 hours. Hit top of r/DevelopersIndia.
The Mechanism: This is classic Kahneman bias in action. Indians have asymmetric information about income distribution - massive delta between perception and reality. This created a low-friction discovery mechanism for forbidden knowledge. Status anxiety + social proof = viral coefficient of >1.
Same reason anonymous platforms like Blind explode with TC discussions. Remove identity = remove social cost of bragging/complaining. Developers will overshare compensation data when there's zero reputational risk. Anonymity unlocks authentic behavior that social norms otherwise suppress.
Reactions
paisa fek tamasha dekh https://t.co/BeWP7m6Kxq pic.twitter.com/ho7Ep6WZB0
— Aditya Behere (@BehereBaba) August 19, 2024
Just in case. if someone wants a reality check as to where they stand in terms of income and how many people in India earn more than them!👇https://t.co/PNwd7NCIuo
— Reema Bajaj (@reemaabajaj) October 10, 2024
Credits-@alokbishoyi97